How Minely Can Help the Media & Publishing Industry

Catching a customer’s attention has become difficult especially since media is consumed across different channels and the competitors are on a global level. It is vital for media & publishing companies not only to know who their viewers are so they can engage them with the right content but also how to increase that same customer base through the right marketing channel as well as provide their advertisers with maximum exposure to target audiences with minimum spend.

Minely's Big Data business analytics platform helps media & publishing companies gather insights from across the different channels so that the customers can be identified and profiled for better understanding. In this way the proper marketing strategies can be put in place based on customer micro-segments whilst advertisers are given a better target audience to address.

Connect
the
data

Minely’s Big Data platform is the key to connecting to the Media & Publishing organisations data. Whether it’s social media or Google Analytics or any other data source for a unified data picture.

Blend
the
data

Blend offline & online data, using these dataflow designer,and get insights on which media is being consumed the most, what are the audience’s favourite topics and demands, who is the audience or even identify the most prolific author.

Take
real time
actions

With Minely, Media & Publishing organisation can target their audiences in a personalised manner with the right content offered to them together with relevant advertising.

Learn how Minely can help you

Talk to us. Take your business to the next level!

Connect the data

Blend the data

Take real time actions

Learn how Minely can help you

Connect
the
data

Blend
the
data

Take
real time
actions