Minely’s Big Data platform is the key to connecting systems, new and old, online and offline, across the whole organisation, providing a common access point for people across the company to leverage their firm’s wealth of information.
Once the data is connected, using the dataflow designer, organisations can blend the different data sources and get insights regarding cost optimisation, customer spending trends & the products lifecycle.
Retail organisations can learn best about their customers through Minely’s Advanced Segmenter which helps in breaking them down into smaller groups, typically on various factors including behaviour prediction. Once identified, micro-segments are the focus of personalised direct marketing. These data-driven changes turn a company’s pain points into its key efficiency ones.
Once the customers are segmented, then standing out with Minely is easy. Using our Actions Engine, retail companies can identify the key metrics with which to target different micro segments based on the users preferred channel.
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